Winc is a personalized wine subscription box that re-imagines the traditional wine club by offering a regularly-changing selection of unique, small production wines that are sourced directly from vineyards and winemakers.

When you sign up to join Winc, you take a six-question palate profile quiz to help determine your taste in wine. Based on your answers, Winc makes bottle recommendations for you every month. You can go along with their recommendations, choose your own bottles from their regularly changing selection, or skip the month completely. You can also take the palate profile test as often as you’d like.

Winc was voted to the very top of our 2021 Best Wine Subscription Boxes Reader's Choice list, with one reader saying that "Winc consistently delivers high quality wines that are customized for my taste. Excellent selections!"

The Basics

  • $59.96 average price for a box of four bottles
  • Ships to US
  • Recommendations are swappable
  • Extra discounts on larger bulk orders
PLUS Special Offer

Featured Review: Winc Wine of the Month Review + Coupon - June 2021

Review for Winc Wine of the Month Review + Coupon - June 2021
Lindsey Morse profile picture by Lindsey Morse on June 3, 2021

Winc is a monthly wine subscription that delivers bottles tailored to your tastes. Lindsey’s latest delivery is all about rosé with four bottles of light, refreshing wines that are perfect for summer! Read more...

More Staff Reviews of Winc

The Basics

  • $59.96 average price for a box of four bottles
  • Ships to US
  • Recommendations are swappable
  • Extra discounts on larger bulk orders

What We Love

  • Leaving feedback on how you liked (or didn't like) each wine helps improve future recommendations

  • Great value for the wines you get

What You Should Know

  • Winc releases new vintages all the time - be sure to check for new stock

  • Of course, someone 21 or over must be there to sign for delivery (in the US)

We Recommend Winc If

  • You want to explore new wines regularly

  • You know what flavors you like, but not which wine bottles match you (yet)

  • You love the idea of wine showing up at your doorstep

Recent News

News image for Winc Valentine's Day Pack Available Now!

Winc Valentine's Day Pack Available Now!

News image for Winc Jingle Juice 6-Pack Available Now + 50% Off!

Winc Jingle Juice 6-Pack Available Now + 50% Off!

News image for Last Day for Winc Summer Water Societé!

Last Day for Winc Summer Water Societé!

How Do Subscribers Rate Winc?

Star Rating Overview

3.8 overall rating

User Reviews

Profile image for Alexis

Mar 8, 2021
"Love it"
Obsessed with Winc, also have loved all the wines sent! For the price it's unbeatable.
Default user profile image

Feb 2, 2021
I've loved most of the wines they sent me! For the price it is unbeatable.
Profile image for Tonya

Mar 5, 2016
I have been with Club W for 6 months and love the wines I have received so far. I have selected the wines based on my own preferences and also with the help of the video review for each wine. There is a nice selection and the prices are reasonable, plus you get to try products that are not available in all areas of the country or the world. I highly recommend this service, especially after tried other wine clubs that are much more expensive without the variety.
Profile image for Sarah

Sep 1, 2015
If you enjoy wine, this is an awesome wine club. You get to pick which wines, and you can skip a month if you need without penalties. If by chance you don't like a wine, they'll send you a different one to try or credit your account. Each bottle we've gotten has been awesome and there's a good variety each month.
Profile image for glenda

Jul 13, 2016
Liked the idea of this and loved the first bottle I opened. Each one after that was only fair to mediocre. Because you have to call to cancel, I skipped online for months. You can now cancel through live chat but the process was still a bit more time consuming that I'd hoped.
Default user profile image

May 23, 2021
"Do not buy!"
Terrible, terrible wine. I am not a wine snob and regularly drink Trader Joe’s $6-$12 offerings. I was disappointed in every Winc wine I tried. If price point is your biggest concern, there are several decent boxed wines at grocery store chains and many local wine shops feature everyday wines under $15.
Default user profile image

Aug 7, 2018
I was in the original Club W, but it went downhill after the transition to Winc. Club W used to send me wines that were all my type of wine. Winc was less on the nose. Also, they moved from $13 bottles to "starting at $13." You have to go in and change from wines that are supposed to fit your palate to ones that fit your pocketbook. The number of $13 bottles was also minimal. In a total of 5 months (15 bottles), I only had 2 bottles at that price tag. The quality or sourcing (mostly domestic) didn't seem to support the higher price. The one good thing after the Winc transition was points for reviewing that translated to a small discount. Rating: 2/5
Default user profile image

Feb 11, 2017
I liked this subscription. The wines were fair to good but mostly good. The reds were far better than the whites. I did skip months without hassle and cancelled via live chat quite easily. The packing is simple and small, I was surprised by the compact size of the box. You get easy credits for reviewing the wine. I give it a 4/5
Profile image for Margot

Jan 29, 2015
After you're a member for a while, they give you 3 boxes to gift which comes with 3 bottles of wine. Your recipient just pays shipping/tax. It's great except if your recipient becomes a member --- you don't get the credit.
Profile image for Margot

Sep 4, 2014
I've been subscribing to Club W for the past 3 months and I've really enjoyed it. They send wines based on your taste and you can always skip a month. The best part is that they have short videos about the wines that they sent you so you know what to expect and how to pair it. It makes learning about the wine you're drinking easy!
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