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"Coffee is a lot like wine. There is a huge range in quality - and you can taste the difference. At Sudden, quality is our primary focus. This means we use beans that are hand picked, only when ripe. We use a state-of-the-art method to fully brew coffee before crystallizing it. We dehydrate our coffee at subzero temperature to lock in complex aromatics. We don’t use any additives - everything you drink is 100% coffee. For us, quality also means sustainability. Our tubes and labels are made of compostable PLA plastic, and we consistently work improve our environmental impact behind the scenes. In our first two years of business, we slashed our plastic, water and energy use by 80%."