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Ritual is a vitamin subscription that focuses on the 9 most essential nutrients for women’s health. (They don't include many of the nutrients in your typical multivitamin that most American women don't need.) Their founder is vegan, and the vitamin is vegan, gluten-free, dairy-free, soy-free, nut-free, GMO-free, and manufactured in the USA. And for the capsule itself, they use beadlet-in-oil technology that allows them to keep nutrients in their original forms and closer to what’s found in food.