Beauty DNA
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Beauty DNA


70 Ratings
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Beauty DNA is a new beauty subscription service that gives you extreme customization in discovering new beauty products each month. You fill out a very in-depth survey specifying your preferences for skincare, body products and hair products, and you will receive one new full-size product each month that matches your profile and preferences.

Listed in: Our complete list of Subscription Boxes for Women, Subscription Boxes for Beauty Products

Tagged in: Beauty

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This box really is the best box around. Last month I received a product from Dr. Dennis Gross that is currently selling at Sephora for $165.00 and it really works. The trick to getting what you want and not getting what don't want or need is in how you fill out the all important profile. If you don't want a product for acne because you're treating with a dermatologist then don't mention it, don't put it on your profile. They have a computer that uses algorithms to find products for their subscribers and they are very responsive to the profiles. You won't get the same type of product in the year but you might get a variety of products that address the same issue in different ways. Also take your time while filling out the profile, you're only hurting yourself if you don't. By the way. Beauty DNA appreciates their customers, after I had subscribed for a year And had written reviews each month,they sent me a wonderful wool throw blanket with a thank you card. I've never been disappointed with any product that I received, but I read between the lines on the profile and filled it out accordingly.
on 8/27/2016
I really like this box. It is $25 and I get a great product every month. I have been a subscriber for a few month and love it. I got different products and a variety of brands. Win!
on 8/26/2016
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Gilt has a BeautyDNA sale; $29 for two months or $59 for four months. Then if you are a new customer on Gilt there is a 30% off coupon code "WELCOME 30" you can apply to this also. I just got a four month subscription to BeautyDNA for $41.30.
on 11/24/2015
No Photo
The problem with Beauty DNA is that you pay $25 and only get one product, so it's a huge gamble. They also don't accept returns or swaps, so you're stuck with that product if you don't like it. October was my first month and I got an eye cream that had absolutely horrendous reviews on Ulta, Amazon, and just about every website I checked. Beauty DNA also listed the retail value at $80 but it's selling for $30 on Amazon and $60 on Ulta. I emailed customer service but was basically told that there's nothing they could do and that maybe I'll like next month better. I've seen people get some very nice products through Beauty DNA, but after this experience I won't be taking that gamble. I would not recommend and will be cancelling soon.
on 10/7/2015
I got my October box and felt a little disappointed in getting Celtrixa stretch mark Tx. But I have a huge unsightly stretch mark the size of my thumb I earned during my last pregnancy. OMG it actually worked and it does look better after only 2 days. It is not gone, and it is still obviously there, but it looks smaller and less like a well of paper thin loose skin. I am impressed. I have no idea if this will be just temporary or more permanent results. You apply this 2x per day. They sent a 3 oz size.
on 10/6/2015
Honestly the best beauty subscription box out there. The price is reasonable, and you get a full-sized product that sometime is worth over $90!!!! I always love to open a box from BeautyDNA, and I never got disappointed. I wish they had different boxes for body, face, and hair! I'd definitely get them all! Totally hooked.
on 1/29/2015
July 5
My first month I got a serum for rosecea, which I have, but is professionally treated by a doctor. When I asked about this they told me not to use the product and to talk to my doctor. They offered no substitution product and no other help. I asked if I should change my profile and remove rosecea since I didn't want products for that skin condition since my doctor was already treating it, and they told me 'no' my profile was good and to leave it. I let it go because I really wanted to like the concept and I figured I would never get anything like that again. Month two I got a body product. Month three, I should have received a hair product, but I received another different serum for rosecea. This time I was totally done. Not only did they skip the hair month, but sent me the same kind of product I couldn't use from 2 months ago. They say they will respond within 1 day it took over 3. I still cannot get anyone to confirm my request to cancel my sub. I have paid for 3 months and gotten 1 product I can use. SOOOOO Frustrated!
on 12/19/2014
I recently tried this based on a fellow makeupalley member commenting on it. I tried it and yes very long customization which I revised like 6 times so far. I got my first one this week and it was a $90 serum and a good choice. So far so good, if that helps anyone. I like the idea of being 1 full size item and only getting 1 of that item in particular once a year, so I won't get another serum for a year. Which means I won't get like 6 shampoos or sunscreens so I like that idea.
on 8/2/2014
I love my Beauty DNA subscription. I've received two products so far. skyn ICELAND Pure Cloud Cream (RV $65) and Avene Retrinal EYES (RV $40). I love them both, they're a great match. I've given feedback on both my products and took a short survey from Beauty DNA and they sent me an It Cosmetics Heavenly Luxe Powder Brush (RV $48). I never expected anything like that. So far I've had no issues with billing or shipping and I hope that continues. I would highly recommend Beauty DNA to anyone.
on 6/23/2014
I signed up for this box and filled out the questionnaire. My item never shipped. I emailed customer service who told me they were having some tech issues with my account but promised they'd fix it that night and overnight mail my box. That didn't happen I didn't hear or receive anything for a week. Emailed again, and customer service said that I apparently didn't fill out their profile as expected. I selected only one item I wanted (eye cream - I was hoping they'd give me some awesome matches!) I was told that they only send one item type per year, which I didn't see listed anywhere on the site. I really got the impression that they were blaming me for the issue, even though they are still in BETA and should be happy that someone found an issue with their system before it rolls out live. I love the idea of this service. But the customer service in my experience was lackadaisical and unprofessional. Never doing this again.
on 4/18/2014