Play! by Sephora

Play! by Sephora


1335 Ratings
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Spoiler Alert! Play! By Sephora August 2017 Box #221 FULL SPOILERS!

Each month Sephora will send you makeup and beauty samples, plus bonus extras like Spotify playlists, as well as “Play! Pass” coupons for in-store activations like one-on-one tutorials for the products in that month’s box.

Listed in: Subscription Boxes for Women, Subscription Boxes for Beauty Products

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I was so excywhen I heard Sephora was entering the sub box game and I joined ASAP! I thought they'd add something new but they haven't and August has been my final box after a disappointing run with Play. I was hoping for the latest in makeup, figuring "who better than Sephora?" but this has hardly been the case. I've received a ton of skin care, hair care, not-at-all new perfumes, and about one new product sample per month but not necessarily in a complimentary shade or in an interesting formula. While I realize not every box can be a hit, Sephora should have been able to do something innovative with their vast customer base and their unique relationships with so many cosmetics companies. Instead, Play just seems like another way to get rid of their vast inventory of samples. I'm going to subscribe to Lip Monthly next.

Liz W.

on 8/8/2017
NOT MY FAVORITE. I can't say I didn't like it... but after being a member of another well-known subscription box that rhymes with "dirchbox", I guess I'm just biased. I subscribed to sephora play for several months and I just don't feel like it's as good. I liked some of the samples from sephora, but many of them seemed generalized to the average consumer, as opposed to customized to the individual subscriber. I just prefer being able to rate my individual box samples to influence my future boxes. That includes product types and prices. Speaking of pricing, most of sephora's samples seemed to be at the higher-end/ luxury side. I personally prefer a mix or even an option on my profile quiz, not counting referring to drugstore brands (if this was there, it didn't work well). Anyway, I feel that sephora play was less personal with generally more expensive products. I wouldn't complain if it was a one time purchase, but it's just not a long term subscription for me.


on 6/21/2017
I have been a subscriber to Play! by Sephora for a year now and it's a great sub box! All of the brands they feature are high end so you know you'll be receiving good quality makeup, skincare, hair care, and fragrance. You always receive a bonus fragrance each month in addition to 5 other samples. They tend to focus on makeup first, then skincare, hair care third. The samples are on the smaller size, but again these are high end brands and the overall value of the box each month is usually pretty good considering you only pay $10 a month. Sephora sends out fewer variations each month compared to Birchbox and Ipsy. So if you're looking for a highly personalized box, this isn't it. Most variations are based on your skin type. I've always been very pleased with the skincare products I have received. No sub is perfect and Sephora has sent out some repeat products already. I have received two Smashbox original primers in the past year. I love getting primers, but it would have been nice if one of these was a different variation. Also, I know some subscribers received the exact same shade of Makeup For Ever eyeshadow twice. I hope Sephora will pay more attention to repeat products in the future. Other than that, I really can't complain about this sub box. It's been great!
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on 4/28/2017