Hello Happiness Box is a monthly kawaii subscription box of Sanrio and San-X surprises.
Each monthly box features licensed and non-licensed plushes, home goods, snacks, stationery, fashion accessories such as socks and hair clips, and other fun items themed around a different Sanrio or San-X character.
According to the company, "The box is designed for those who love the cuteness of Hello Kitty and Rilakuma bear and all their family members! We at Hello Happiness recognize there is a generational love of Sanrio and San-X and hope the box will bring a smile to the homes that receive them, for both the parents and the children."